On the unforgettable day of July 7 (7.7) this year was a truly special moment: INNOTIER’s highly anticipated 5th year anniversary! From bold beginnings to breakthrough innovations, these five years have been nothing short of an incredible ride. And what better way to celebrate than with a look back at the trailblazing milestones that brought us here?


2020 – Launch of Groundbreaking Hygiene Technology Patents


This year marked the foundation of INNOTIER’s scientific and competitive edge, patenting hygiene technologies that would revolutionise lifestyle, travel and fashion.


  1. Patented woven technology using 99.9% pure silver threads (Ag+)

  2. 360° UVC portable disinfection technology for 99.9% sterilisation with SGS Performance Test Mark

  3. Fabrics using recycled materials eliminating and inhibiting 99% of COVID-19 in just 30 seconds

  4. AgDesmo fabric tested for 99%+ bacterial/viral filtration even after 100 washes


2021 – Sustainability & Global Recognition


  1. Customised InnoShield masks repeatedly ordered by UN members

Aligning with 5 UN SDG goals, our masks reduce CO₂ emissions by 91.37% compared to disposable masks, gaining the support of the United Nations.

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  1. Disney x Marvel Collaboration First antiviral brand approved by Walt Disney’s FAMA (Merchandising Team)

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  1. Launching a Retail Store during peak of Covid-19

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2022 – Hospitality Meets Hygiene Breakthroughs


  1. Collaboration with Hong Kong’s Langham Hotel

To create the first antiviral room, using INNOTIER bedding and fabrics to protect visitors. 

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  1. 4 Wins at the HKMA Sustainability Awards

Our founder and president, Juliana Lam was able to go up on stage 4 times to be awarded for our sustainability efforts 

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  1. Breakthrough in the mask industry

Our masks were officially lab-tested and proven to  eliminate 99% of SARS-CoV-2 on contact  

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2023 – Lifestyle Collaborations That Inspire


  1. Teresa Mo x MMZ Collection

Designed by award-winning actress, Teresa Mo, the MMZ Lifestyle Apparel Collection was inspired by Teresa’s love for wellness, health and comfort

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  1. Sanrio x INNOTIER

With customised INNOTIER accessories and clothes designed for Sanrio’s Hello Kitty, this limited edition collection was another big step in our IP collaborations.

  1. Winner of EY’s Entrepreneurial Winning Women Award

Our founder Juliana Lam was the only winner in the Asia-Pacific region in the 2023 class to win this prestigious award.


2024 – Protecting athletes at the Paris Olympics


As FILA’s hygiene technology fabric supplier for the 2024 Paris Olympics Team Hong Kong Uniforms and Sponsor of the Olympics & Paralympics HK Team, the Hong Kong team experienced 0 COVID-19 cases throughout the whole competition. 


2025 – International Expansions


  1. Opening of the Airport Store

Specially invited by the Hong Kong International Airport, INNOTIER was able to make hygiene protection accessible to even more travellers by opening a store at the departure hall. 

  1. Winner of the Smart Ageing Award

Juliana Lam was recognised for life-saving technology for ageing populations through her development of hygiene technology.


With eyes on the future, INNOTIER isn’t just keeping up, we continue to lead in smart, sustainable, and inclusive innovation that saves lives and builds endurance. The journey is far from over… and the best is yet to come.